Not a maternity brand.
When former “Bloomwell” asked us to rebirth their brand, we took aim—making a pointed statement at overturning outdated conventions of pregnancy.
Our strategy? Blasphemy. We made “the bump” take a backseat, and created Superkin, AKA “Not a Maternity Brand.”
First, we shifted the narrative to focus on fearless females who want to be well-dressed and well-respected—repositioning Superkin as high tech, low maintenance essentials deliberately designed to dress her, not just her bump. Then we overhauled their words, web and marketing strategy to keep business bumpin.’
