Biology by Nature. Human by Design.
We took Biossance from an average “nature meets science” brand to a standout concept that now leads the clean beauty movement in Sephora. Leaning into Biossance’s lab-backed DNA, our strategy tapped into the power of simplicity and transparency. Our positioning focused on a single ingredient story, introducing squalane oil to the millennial beauty customer in a way that she could instantly understand and remember.
Biossance holds themselves to the highest standard of sustainability. Likewise, we didn’t compromise when designing chic packaging in highly recyclable primary components and eco-friendly outer cartons made from sugarcane. Waste? Not.