Raw Nature. Refined Skincare.
Imagine your skin in its native state of health—perfectly pristine, naked, raw, untouched by the elements.
When Ao originally launched, the doctor-led brand focused on the science behind their formulations, but their story didn’t stand out and connect with consumers in a compelling way. Our strategy elevated the raw elements—cold processed active ingredients sourced in the New Zealand wild—and surfaced founder Dr. Gray’s evolutionary approach to skin health. A provocative visual expression and product communication strategy work together to create a brand that’s both wild and cultivated.
This is beauty and branding from the brink.