We Never Met A Branding Boundary We Couldn’t Break

A serial entrepreneur, creative innovator and sustainability expert—I’m the one who connects the dots between strategy, storytelling and visual expression to build breakthrough brands.

Originally from the East Coast, I graduated from The School of Visual Arts and started my career at the renowned NYC design firm, Louise Fili LTD. After following my heart to San Francisco, I spent my formative years directing Global Creative at Bare Escentuals, guiding their brand vision as they grew from a niche player to a leading international beauty brand.

Heading back to the agency side in 2011, I established myself as a thought-leader in personal care while consulting for clients including Sephora and P&G. I simultaneously helped launch a beauty discovery platform where I led digital marketing, content strategy and user experience.

In 2013, I combined the strategic understanding of big corporate and the boundary-breaking mentality of a startup to found Bartlett Brands. I’ve since strategized, concepted and innovated across every touchpoint for brands of all shapes and sizes.

When I am not branding all the things, you can find me in a San Francisco park with my man and my two kids, Lilah and Jeremiah.

What can you expect from me?
I rarely speak with an indoor voice, prefer standing to sitting and am relentlessly obsessive—because you can always take it one step further.

A California native who ran off to the Big Apple, I am a 5′ 3 ½″ tall visionary with a firecracker personality. A trend and innovation junkie, my passion is a marriage of business strategy and design. My ability to effortlessly create connections and identify strategic tensions has led me to award-winning success in revitalizing heritage brands and creating new brands for both giant corporations and startups.

My career began in advertising in sunny Los Angeles managing the behemoth Toyota account at Saatchi & Saatchi where I received a comprehensive schooling in digital, print, TV and radio. I made my way back up the coast to Venables Bell & Partners in San Francisco to revive the digital and social experience for ConAgra Foods and Google. Then I transitioned exclusively into strategy at CBA—leading brand development and package design with Nestle, Coffee-mate, Purina, Cree and Michael Mina Group.

In 2014, I was lured to New York City via Jones Knowles Ritchie to work on positioning and brand identity systems for Anheuser-Busch InBev, Diageo, Unilever, Mars Chocolate and Walker & Co. Eventually, I transitioned to CBX to lead innovation, brand and research for Hain Celestial, Proximo Spirits, Mission Foods, Lavazza Coffee, Hormel Foods, Boston Beer Company, JM Smucker Company and Big Heart Pets.

What can you expect from me?
Sunshine mixed with a little bit of hurricane. I’m unconventional, provocative, and honest. I never back down from a challenge and always deliver clear and concise solutions strategically grounded in timeless human truths.

They call me “the one that gets shit done.”

A midwestern girl with big city ambitions, I moved to San Francisco to follow my dreams and thaw out from the cold. After graduating from San Francisco State with a degree in Journalism and Design, I started my career in advertising design at SF Weekly—including the ever-interesting escort section.

After concepting far too many ways to conceal unmentionables, I switched gears and joined Bare Escentuals’ creative department where I directed a team of designers and production artists from concept to counter. Now notorious for turning impossibly big ideas into actual reality, I’m the one who makes sure that all the packaging, signage, videos and events are expertly executed down to the tiniest detail.

What can you expect from me?
From client-wrangling to production, I do it all—including holding the Bartlett Brands’ title of “Most Likely to Survive the Apocalypse.”

Born in Alameda, a not-so-tropical island in the San Francisco Bay, I earned a BA in English before booking it to the Big Apple in hopes of becoming a high-heeled, town car-wheeled magazine writer. With Tim Gunn as my North Star, I studied fashion marketing at Parsons School of Design and paid my dues in several unpaid fashion closets, including the notorious Teen Vogue. Breaking free from minion life, I enjoyed seven years as a fashion editor and stylist at publications like Lucky, Star, and Life & Style.

Switching gears to the dynamic beauty space, I packed up 13 boxes of black ankle boots and returned to the Bay Area where I helped launch Sephora.com 2.0 and its Canadian counterpart, then directed copy and created unique campaigns for almost 600 Sephora Inside JCPenney stores.

Following the births of three teeny slash needy humans (including twin boys), I jumped into freelance life, working for big brands like Uber, Estee Lauder and Urban Decay, as well as for startups, one-woman shops, you name it. Along the way, I sharpened my branding teeth at boutique agencies in SF, LA, NYC and acronym-less Chicago—obsessed with creating the perfect brand voice and coming up with clever-not-cheesy, high-converting copy.

What can you expect from me?
Killer content. Slayed taglines. Shattered expectations. A compelling, conversational writing style. An all-black wardrobe, an ungodly amount of hair, and—of course—em dashes galore.

With an eclectic perspective developed from life in Argentina, several East Coast states and finally the City by the Bay, my unique style is somewhere between the worldly and the whimsical.

As a graduate of The Academy of Art in San Francisco, I started on my path to becoming a multi-disciplined design pro at… Path (the other Facebook). I embrace ingenuity and flexibility with every design challenge. Identity, illustration, packaging, print, digital design and social media marketing—I’m on it.

What can you expect from me?
A curiosity for anything creative, authentic and instigative.

Born in Venezuela, I grew up in Miami—and swapped the blazing sun for Karl the Fog when I went to the Academy of Art University for a BFA in Graphic Design. And after a stint working in Barcelona, the Bay beckoned me back.

I worked in advertising as an art director and designer at Eleven Inc., Rumble Creative and Pereira O’Dell before finding a new forever home at Bartlett Brands. My love for design stems from variety, possibility and constant change—but branding design is my new forever focus.

What can you expect from me?
A little bit of everything, with coffee on the side.

Lauren is a sustainable packaging expert. She works closely with clients to help them lessen environmental impact through innovative design, packaging and materials. She’s passionate about educating brands and consumers on how to make more sustainable choices.

Mia works with purpose-driven brands to create positive change and better products for people and the planet.

She has been a leader in the movement for safer, more sustainable materials and processes since 2006. As a clean beauty pioneer, she created and implemented the most meaningful standards in the industry (the Credo Clean Standard, Beautycounter’s Ingredient Selection Process, including its “Never List,” and more). Mia amplifies other thought-leaders, researchers and advocates—and connects stakeholders who are passionate about creating a truly sustainable, transparent, quality-driven economy.

It all started with a traumatic personal branding experience at the hand of an acerbic artist along Route 36. The poorly chosen font, the wrong color ink and the awkward placement on my backside—I knew I had been misbranded. Determined to do better, I made my way west.

After reinventing myself with a new name and identity, I entered the profession of Spirit Animal with a fierce determination to prevent individuals and companies from having similar branding misfortunes. After a serendipitous meeting with Bartlett Brands on a cold winter’s night in the heart of the Mission, I knew I had found my calling.

What can you expect from me?
Measuring up at just under one inch, I stand tall atop a tiny platform of judgement. My job is to stay behind and make sure things keep on brand, moving forward according to plan. It’s easy, it just takes work. Respect the brand, no need to be a jerk.