Flood your body. Free your mind. Leave no trace behind.
Pretty packaging turns ugly fast—especially in hospitality where amenity bottles get tossed without a second thought.
Enter then-16-year-old science prodigy, Ben Stern. After receiving funding from Shark Tank’s Mark Cuban, Ben founded Nohbo, a packaging innovation company that uses high-tech materials to encapsulate single-use bath & body products.
Time passed, Ben grew up, yet Nohbo was stuck in a rut with a disjointed identity and mixed messaging (Gen-Z consumer brand or serious B2B innovation company?).
Enter Bartlett Brands, challenged to find a way for Nohbo to separate its B2B and B2C offerings—and make a sustainable splash in global hotels looking to reset the throwaway mindset.
From market positioning and brand development to packaging that disappears without a trace, we created Sunrise Session: single-use, plastic waste-free selfcare for here, there and everywhere.
Awake your escape.
