Relief for every age and every stage.

CBD is now mainstream, popping up in everything from skincare to dog treats. So when Allure Labs wanted to get in the CBD game and find their whitespace in a crowded landscape, we knew we needed a sharp strategy, distinctively positioned products and a brand that cuts through the cannabinoid haze.

We did the research and analyzed the potential—and found the well-deserved and underserved female for whom we created Ladykind: CBD selfcare that supports wellness from menstruation through menopause.

Our pact? To have a bigger impact—helping eliminate the secrecy and shame of women’s wellness with a brand that sparks conversation and promotes celebration.

Ladykind is one-of-a-kind for our own kind.

  • Brand Strategy
  • Positioning
  • Naming
  • Identity Design
  • Package Design
  • Copywriting
  • Web Design
  • Photography & Video
  • Digital Marketing
Ladykind Identity and Packaging | Bartlett Brands
Ladykind Identity and Packaging | Bartlett Brands