Dry skin? Puffy eyes? Dry lips? Put a patch on it. That’s what we said after we tried Patchology’s fast-acting innovations. But a brand that looked like it had been patched up one too many times? That left us with frown lines.
Patchology was ready for a full face lift. Starting with Brand Strategy, we analyzed the market and target customer to find the area of opportunity for Patchology. We hit refresh on their product architecture, product names and positioning—and gave them a modern brand voice that speaks their customer’s language. With a redesigned identity, packaging and digital presence, we’re pleased to see the results are paying off with lots of pumped up press, praise from the big retailers and sales. That’s what we call patch-working-it.