Inspired by the Korean street eats he craved after clubbing ’til dawn in Seoul, restaurateur Andrew Shinn brought us in to spin a clever concept for his fast-casual Bay Area chain.
We analyzed the unique potential of his off-the-beaten-path locations, researched fusion food trends and carved out a whitespace with a saucy hook everyone would remember. Smart brand strategy, standout interior design and an identity that’s meant to be Instagrammed.
The fine tune? An around-the-world Korean remix with a Cali kick in the buds. #GetSauced