Trek boldly. Wander wildly. Explore boundlessly.
Freya believes that what you carry with you is as important as the places you go. So they created luggage that colors your travels and styles your journey.
We brought the bygone elegance of their modern hat boxes into the Insta-era with branding that speaks to women with a lust for experience. An iconic identity, colorful textile designs for the inside of the hat boxes and scarves, and a photoshoot on SF’s infamously foggy beaches with just the right amount of tasteful nudity. Adventure, let’s get it on—carried wherever the wind and untamed imagination takes us.