Serial entrepreneur, investor and beauty industry veteran, Liz Whitman had a mirror-breaking moment when she discovered that traditional skincare loses half its active ingredient efficacy in 60 days. Skincare that doesn’t last? Hard pass. Since lost actives are a lost cause, Exponent’s vision was to reinvent skincare from formula to packaging to branding with us (the agency partner that likes to do hard stuff). After researching, testing, strategizing and navigating around endless complexities, we leveled up all the things: elegant branding that embodies the aspiration, refillable packaging that doubles as a showpiece and a dialed-in consumer experience that reinvents the daily routine to be anything-but-routine. Exponent defies skincare convention with a necessary innovation—giving high-achieving humans the highest functioning formulas. Expectations Raised.