Client

Superkin

Services

Brand Strategy, Positioning, Identity, Copywriting, Photography Direction, Web Design

Website

superkin.com

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Not a maternity brand.

When former “Bloomwell” asked us to rebirth their brand, we took aim—making a pointed statement at overturning outdated conventions of pregnancy.

Our strategy? Blasphemy. We made “the bump” take a backseat, and created Superkin, AKA “Not a Maternity Brand.”

First, we shifted the narrative to focus on fearless females who want to be well-dressed and well-respected—repositioning Superkin as high tech, low maintenance essentials deliberately designed to dress her, not just her bump. Then we overhauled their words, web and marketing strategy to keep business bumpin.’


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Got a lemon? We’ll Make a Margarita.

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977 Valencia Street
San Francisco, California 94110


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