Serial entrepreneur and Integrative Medical Doctor, Dr. Lamees Hamdan, came to us with a bold ask: create the next feel-good, future-facing wellness brand for the US market. Blank slate. Go.
With two successful brands already under her belt, Dr L. understood that to stand out in a competitive market, she had to go where the next gen is headed.
Using her infinite knowledge of medical science & integrative wellness as a springboard, we developed a supercharged inner-outer brand concept that boosts every dimension of your wellbeing—from cell to skin to spirit.
From brand strategy to naming and packaging to storytelling, we positioned Timebeam as one of the most innovative, forward-looking and fun brands on the Gen Z scene:
A first-of-its-kind holistic skin longevity brand that makes a direct connection between integrated wellness and skin aging. With an easy (and tasty) AM & PM product system, we appealed to the modern mindset that craves amplified performance and elevated joyfulness.
Full beam ahead.
