Towels & sheets? Snooze-fest.

Regenerative, bamboo-based brand, Ettitude, asked us to help them turn over a new sheet for their bedding, bath and loungewear business. We reimagined everything—shifting the consumer experience from indifferent to inspiring while revitalizing a tired industry notorious for hitting snooze on ingenuity and sustainability.

Down to do a number on slumber, we tucked into the research, embedded ourselves in strategy and awakened positive change for both sides of their business—repositioning their D2C eco-luxe offering to uplift home and outlook, plus their B2B material science lab featuring next-generation luxury fiber innovations for the next generation of fashion and home brands.

From strategy to identity, copywriting to web design, we revived Ettitude so the brand and the planet can rise and thrive.

  • Brand Strategy
  • Positioning
  • Copywriting
  • Identity Design
  • Web Design
  • Brand Standards