Behind every chart, code and doctor’s visit is a mother carrying something bigger: herself, her family and the future of humanity.

Mothers on Medicaid are often carrying even more—managing high-risk pregnancies under extreme real-life circumstances. And her biggest challenges don’t fit neatly into her medical chart.

Malama came to us with a complex business model that connects clinical care to the human realities that determine whether that care actually works. 

Malama’s mission: To reimagine maternal care like the future depends on it. Because it does. 

Our branding challenge: One brand. Five audiences. Very different reasons to care.

Mothers need someone in their corner. Providers need a trusted partner outside the clinic. Health plans need proof of cost savings. App users need tools to manage their gestational diabetes. Care managers who double as doulas need infrastructure to expand their impact.

We untangled the complexity by architecting a clear brand strategy that unites all audiences under one cohesive brand world—while giving each audience compelling reasons to get behind the mission. All without losing the humanity that makes the model work.