Erratic cycles, energy crashes, mood swings and food noise on volume 10. Women know when something’s off. 

Celebrity OB/GYN and founder Dr. Thaïs Aliabadi came to us with a clinically backed supplement and a brand centered around PMOS. Great science. Nice design. Too narrow of a story. 

Women don’t identify with a diagnosis they may not have—especially one that usually goes undiagnosed. So we reframed the conversation and flipped the funnel.

We repositioned Ovii around metabolic health, the system beneath the symptoms she knows all too well.

From consumer research and brand strategy to product architecture and web design, we transformed Ovii into doctor-formulated complete metabolic care designed to bring the whole system back into sync by targeting the source, rather than just chasing symptoms.

So feeling good can be her baseline—not a moving target.

In Sync with You™