Trend Alert: Everyone from the local gym rat to your mechanic has an appetite for Intermittent Fasting. But when it comes to life in the fasting lane, the hunger is real.
When Fastify asked us to cook up something entirely new for the IF world, we dug deep into the consumer psyche to power our brand strategy—getting at the real reason why everyone thinks less is more.
Our recipe for success: strategic positioning, functional packaging and a tasteful design for a collection of savory smoothies. We’ll drink to that.