Cultivating Clean®

Joanna and Clea, founders of the cult home-organizing brand The Home Edit (and self-proclaimed germaphobes), tasked us with creating display-worthy homecare essentials. We wiped the cabinet and countertop slate clean—concepting Rume, a line of streamlined goods designed to save space while complimenting every room.

Spurred by the sanitize or burn-it-down pandemic era, we expedited the launch of (gasp) hand sanitizer, hand soap and wipes to disinfect every. Single. Thing.

Up next: A full line of home cleaning products. Bye bacteria. Hello peace of mind.

  • Brand Strategy
  • Naming
  • Identity Design
  • Package Design
  • Digital Standards
  • Photography Standards