Joanna and Clea, founders of the cult home-organizing brand The Home Edit (and self-proclaimed germaphobes), tasked us with creating display-worthy homecare essentials. We wiped the cabinet and countertop slate clean—concepting Rume, a line of streamlined goods designed to save space while complimenting every room.
Spurred by the sanitize or burn-it-down pandemic era, we expedited the launch of (gasp) hand sanitizer, hand soap and wipes to disinfect every. Single. Thing.
Up next: A full line of home cleaning products. Bye bacteria. Hello peace of mind.