As the personal care industry explores different ways to reduce single-use waste, reusable packaging is gaining traction. Deep dive into why your brand should start thinking about it, how to best design a refillable system and what it takes to overcome challenges in consumer behavior.
Introducing the first-ever Sleep System for Strays made from Amazon’s irresponsible shipping waste. From bags to bitches, we’ve raised the woof on re-use and turned useless trash into bow, meow, wow!
Beauty Independent asks industry insiders how they believe business will transform in the post-pandemic era in retail, manufacturing, social media, packaging, brand strategy and consumer research. Strategy Director Vannett Li weighs in with insights.
With inclusivity becoming table stakes for beauty brands, brands aimed at women of color will have to sharpen their points of difference. These brands are going to need to find a way to differentiate themselves beyond their product offering.
We did the work. Now go save the planet.