From skincare to sexual health to sobriety to psilocybin, we are collectively and perpetually reinventing our self-care rituals. The overly ambitious all-or-nothing methods of the past are outdated. Consumers are exploring well-being on their own terms: Resting. Raging. Rejecting perfection. More real life. More in the moment. More achievable. Accepting that you never really arrive at the end goal, but it feels good to keep trying.
Consumers are not connected to female-founded brands just because of "girlboss." Strong brands are a manifestation of a human, with a clear point of view, personality and voice. Founders play a critical role in the development of a brand's creative expression and the emotional connection with consumers.
When we create founder brands at Bartlett Brands, we build the brand to be able to stand without the founder as "the face" by borrowing the founder's life philosophy and attributes to give the brand a clearly differentiated and meaningful perspective. Consumer connection to female-founded brands will remain strong when brands successfully embody what resonates most from their founders.
See how we redefine skincare standards with packaging that is luxurious, effective and environmentally conscious.
As a branding expert who perpetually has new brands pass my desk, I can say conclusively that there is an over-saturation. Given the current challenges of digital marketing, getting "eyes" is more difficult than ever. Brands have returned to hawking celebrities, paid influencers and other tactics from the content marketing playbook—and the relentlessness of it is exhausting. Consumers are inundated with content from brands that doesn't feel relatable or trustworthy. The brands that are winning right now are distributing and marketing creatively through alternative channels where authenticity and trust are everything.
Most designers support efforts to curb climate change, but how does that translate to our day-to-day design practice? In this panel of climate and sustainability design experts, we discuss important issues in the global climate crisis and key opportunities designers can focus on to reduce the impact of our work.
F*ck Single Use: 90 Minutes Closer to a Zero Waste Future
As the personal care industry explores different ways to reduce single-use waste, reusable packaging is gaining traction. Deep dive into why your brand should start thinking about it, how to best design a refillable system and what it takes to overcome challenges in consumer behavior.
B2B and B2C categories have historically been seen as separate entities. But now indie brand owners (a majority with philanthropic and sustainability backgrounds) are reaping the benefits of managing both. Will more brands look to capitalize on B2B avenues? See what Rebecca Bartlett and other industry experts have to say.
Introducing the first-ever Sleep System for Strays made from Amazon’s irresponsible shipping waste. From bags to bitches, we’ve raised the woof on re-use and turned useless trash into bow, meow, wow!
Beauty Independent asks industry insiders how they believe business will transform in the post-pandemic era in retail, manufacturing, social media, packaging, brand strategy and consumer research. Strategy Director Vannett Li weighs in with insights.
With inclusivity becoming table stakes for beauty brands, brands aimed at women of color will have to sharpen their points of difference. These brands are going to need to find a way to differentiate themselves beyond their product offering.
We did the work. Now go save the planet.