Officially our youngest client to date: a founder who knows everything about skincare… but still has a mom-managed TikTok account. Meet the 13-year-old who decided to create a skincare brand for herself and her highly opinionated friends.
Coco knew the problem firsthand: the sophisticated beauty products teens crave, collect and shelfie are made for adults—leaving teens everywhere with irritated skin (and parents). On the flip side, brands designed specifically for young people weren’t cool enough.
Powered by Coco’s teen POV and world-renowned chemist Ron Robinson’s scientific expertise, YES DAY came to play.
First up: Consumer research to see what teens really want (cute packaging, no breakouts). Then buy-in from moms since they hold the credit cards (no harmful chemicals, no aggro acids).
Research, brand strategy, naming, storytelling, packaging, basically everything—we positioned YES DAY as a happy place for skin in flux: A glow-inducing, aura-boosting collection drenched in juicy ingredients, feel-good scents and refillable packaging made for #GRWM moments.
Derm-approved and safe for teens & in-betweens, YES DAY is full of positivity and free of worries—because when your skin looks good, you feel good.
Glow All Out™
