We Never Met A Branding Boundary We Couldn’t Break

A serial entrepreneur, creative innovator and sustainability expert—I’m the one who connects the dots between strategy, storytelling and visual expression to build breakthrough brands.

Originally from the East Coast, I graduated from The School of Visual Arts and started my career at the renowned NYC design firm, Louise Fili LTD. After following my heart to San Francisco, I spent my formative years directing Global Creative at Bare Escentuals, guiding their brand vision as they grew from a niche player to a leading international beauty brand.

Heading back to the agency side in 2011, I established myself as a thought-leader in personal care while consulting for clients including Sephora and P&G. I simultaneously helped launch a beauty discovery platform where I led digital marketing, content strategy and user experience.

In 2013, I combined the strategic understanding of big corporate and the boundary-breaking mentality of a startup to found Bartlett Brands. I’ve since strategized, concepted and innovated across every touchpoint for brands of all shapes and sizes.

When I am not branding all the things, you can find me in a San Francisco park with my partner and kids.

What can you expect from me?
I rarely speak with an indoor voice, prefer standing to sitting and am relentlessly obsessive—because you can always take it one step further.

A seasoned strategist and mama bear. I’m all about unlocking consumer and cultural insights to inspire breakthrough brands.

Recently relocated to the Bay Area after many eras in New York City, I’m originally from Austin, graduated from The University of Texas and started my career at a design studio in SoHo—where I quickly learned to wear many hats and embrace an entrepreneurial mindset.

Since then, I’ve led consumer research and brand strategy to build breakthrough brands for over 20 years, partnering with start-ups and Fortune 100s across a diverse range of industries including food, beverage, health & wellness, cannabis, beauty, personal care, home, fashion and tech.

Along the way, I also launched three humans into the world, who keep my heart and calendar filled.

What you can expect from me:
Calm curiosity, a collaborative spirit and every now and then…some Gen X sarcasm.

Born and raised in the DC metro area of Maryland, I got my start in design and production working at the local newspaper (remember those?!). Eventually, I swapped the blue crabs and coal mines of Maryland for the blue skies and crystal shops of California and haven’t left since.

At Bare Escentuals (swirl, tap, buff), I honed my global packaging skills working with the best in the Bay Area. From there I expanded into the tech, CBD, supplements and hair care industries—working on digital, branding, in-store, trade shows, events and of course, my ride-or-die, packaging. With 15+ years of experience in design & production, I know what’s needed from concept to execution to get us across the finish line without losing our minds.

When I’m not working, you’ll find me at home in sunny San Diego: testing out new recipes, pulling fiercely-determined weeds and hanging out with my husband and two needy kitties.

What you can expect from me:
A seasoned multitasker with a calm, quiet nature who is always down to see your pet pictures.

Born in Alameda, a not-so-tropical island in the San Francisco Bay, I earned a BA in English before booking it to the Big Apple in hopes of becoming a high-heeled, town car-wheeled magazine writer. With Tim Gunn as my North Star, I studied fashion marketing at Parsons School of Design and paid my dues in several unpaid fashion closets, including the notorious Teen Vogue. Breaking free from minion life, I enjoyed seven years as a fashion editor and stylist at publications like Lucky, Star, and Life & Style.

Switching gears to the dynamic beauty space, I packed up 13 boxes of black ankle boots and returned to the Bay Area where I helped launch Sephora.com 2.0 and its Canadian counterpart, then directed copy and created unique campaigns for almost 600 Sephora Inside JCPenney stores.

Following the births of three teeny slash needy humans (including twin boys), I jumped into freelance life, working for big brands like Uber, Estee Lauder and Urban Decay, as well as for startups, one-woman shops, you name it. Along the way, I sharpened my branding teeth at boutique agencies in SF, LA, NYC and acronym-less Chicago—obsessed with creating the perfect brand voice and coming up with clever-not-cheesy, high-converting copy.

What can you expect from me?
Killer content. Slayed taglines. Shattered expectations. A compelling, conversational writing style. An all-black wardrobe, an ungodly amount of hair, and—of course—em dashes galore.

Born and raised in Utah, I took my photography and design passion to Utah State University where I graduated at the tip-top of the class with a BFA in Graphic Design—all while balancing design gigs, shooting all the things and slinging on-point lattes. During my time working at Struck, I mastered both the agency and freelance life, collaborating with giant clients like Starbucks, Nickelodeon, Sony, Adobe Live and Reebok, as well as small-but-mighty startup clients like Flowr (a Canadian cannabis brand), Bowwow (Tinder for pets) and even a holographic music festival.

With an intuition for culture and aesthetic, I’m a branding and digital design ninja who helps clients level up to their visual expression—obsessively putting my creative stamp (while wearing my innovation hat) at every touchpoint and on every project.

What can you expect from me?
Constant curiosity, pushed boundaries and a kick-ass color palette.

Self-described oat milk enthusiast, color obsessionist and interior design superfan, I’m a graphic designer with ninja-like technical skills and an eagle eye for detail.

Born in Texas and raised in the middle-of-nowhere Arkansas, I sought creative ventures from the get-go, including theater, drawing, painting and film. Armed with a Bachelor degree in Art & Graphic Design, as well as internships at numerous design studios in NYC and flyover cities no one knows—my passion for design and sustainability landed me the coveted title: 2022 Brand Camp winner at Bartlett Brands. And the rest is serendipity. Currently, I assist our senior designer with cool client projects while managing all sorts of internal and external studio initiatives.

When I’m not designing, you’ll find me trying new drinks (coffee, cocktails, you name it), going thrifting and binging drama TV shows.

What can you expect from me?
Playful designs, lightning speed production and a fresh Gen-Z perspective.