Brand Strategist

We’re hiring an experienced Brand Strategist to develop standout strategies at the intersection of innovation, trend, cultural and consumer research.

 

About Bartlett Brands

We are an all-female creative innovation agency that develops and launches forward-thinking, culturally relevant, sustainably-minded consumer brands. We create something from nothing.

 

This is you if…

  • You are deeply interested in consumer behavior, culture, trends and design
  • You are an expert at brand strategy, brand positioning and communication frameworks
  • You have extensive experience conducting consumer and cultural research—and can translate insights to actionable brand implications
  • You can provide focused guidance on brand naming and copywriting across all touchpoints, including packaging and web to ensure that it aligns with strategy
  • You can identify opportunities for a brand’s core identity and provide input on semiotics and design that connect back to the strategic vision
  • You can win inbound business and establish project plans that deliver on the client’s objectives within budget and timeframe
  • You love partnering with clients as their trusted advisor and advocate for the work
  • You can successfully guide work from start to finish, collaborating closely with creatives and ensuring client approval across all touchpoints
  • You are a skilled presenter, can build effective client presentations and run client meetings efficiently
  • You understand the nuances of working with businesses at various stages of growth and what it takes to bring brands to life in a range of budgets and organization styles
  • You are interested in the categories we specialize in (health & wellness, personal care, beauty, femcare & sexcare, food, beverage, restaurant & hospitality)
  • You share our values (banishing outdated social narratives, promoting sustainability, empowering women)
  • You are self-motivated, self-directed and ambitious
  • You are excited about contributing to agency thought leadership initiatives and social impact projects

 

Requirements

  • Current title includes the word “Strategy” or “Strategist” at a Senior or Director level
  • 7+ years of brand strategy experience within a design or branding agency 
  • Expertise in formal brand strategy frameworks, brand platforms, brand architecture, brand positioning, naming and communication frameworks
  • Expertise in conducting consumer research including qualitative, quantitative and equity research, competitive and market research and cultural analytics 
  • Expertise in designing and facilitating workshops and brand audits
  • Ninja-like ability to solve complicated branding problems (the brands we work on are innovating, not following the usual playbook)
  • Excellent client-facing presentation skills
  • Experience in direct-to-consumer packaged goods and a strong understanding of the CPG project workflow
  • Laser-focused attention to copywriting and presentation details
  • Ability to multi-task and navigate a fast-paced environment
  • Passion for pushing the boundaries and taking risks to build brands at the forefront of cultural change

 

Benefits

We currently operate on a WFH model with a small office in San Francisco. We can make any reasonable adjustments and accommodations for successful candidates, including a 4-day or flexible work week.

  • Competitive Salary
  • Health Insurance & HSA 
  • 401k with matching
  • 3 weeks paid vacation and US holidays
  • Innovative projects and amazing clients
  • Work with a badass team of women

 

APPLY HERE