Vannett Li

Position: Senior Stategist

A California native that recently returned from the Big Apple, I am a 5′ 3 ½″ tall visionary with a firecracker personality. A trend and innovation junkie, my passion is a marriage of business strategy and design. My ability to effortlessly create connections and identify strategic tensions has lead me to award-winning success in revitalizing heritage brands and creating new brands for both giant corporations and startups.

My career began in advertising in sunny Los Angeles managing the behemoth Toyota account at Saatchi & Saatchi where I received a comprehensive schooling in digital, print, TV and radio. I made my way back up the coast to Venables Bell & Partners in San Francisco to revive the digital and social experience for ConAgra Foods and Google. Then I transitioned exclusively into strategy at CBA—leading brand development and package design with Nestle, Coffee-mate, Purina, Cree and Michael Mina Group.

In 2014, I was lured to New York City via Jones Knowles Ritchie to work on positioning and brand identity systems for Anheuser-Busch InBev, Diageo, Unilever, Mars Chocolate and Walker & Co. Eventually, I transitioned to CBX to lead innovation, brand and research for Hain Celestial, Proximo Spirits, Mission Foods, Lavazza Coffee, Hormel Foods, Boston Beer Company, JM Smucker Company and Big Heart Pets.

What can you expect from me? Sunshine mixed with a little bit of hurricane. I'm unconventional, provocative, and honest. I never back down from a challenge and always deliver clear and concise solutions strategically grounded in timeless human truths.

Got a lemon? We’ll Make a Margarita.

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