Client

Bamboo Asia

Services

Positioning, Brand Strategy, Positioning, Identity, Interior Design, Collateral

Website

bambooasia.com

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East Eats West.

Bamboo Asia had made its name as a Fi-Di staple for the grab-n-go lunch crowd. But when they were ready to start expanding, they realized the brand wasn’t as fresh as the food.

We started with strategy, diving deep into the customer expectations and Bamboo Asia’s unique value proposition. Then we reinvented everything but the food to create a buzz-worthy new concept: Bamboo Asia Far Out Market—a mashup of Far East flavors and West Coast vibes. The new heart-worthy identity and hip interior design have customers lining up—literally. And everyone is hella’ welcome.

Love, peace and far out food.


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Got a lemon? We’ll Make a Margarita.

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San Francisco, California 94110


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