Client

Ao Skincare

Services

Brand Strategy, Positioning, Identity, Package Design, Web Design, Copywriting, Collateral, Photography, Brand Guidelines

Website

aoskincare.com

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Raw Nature. Refined Skincare.

Imagine your skin in its native state of health—perfectly pristine, naked, raw, untouched by the elements.

When Ao originally launched, the doctor-led brand focused on the science behind their formulations, but their story didn’t stand out and connect with consumers in a compelling way. Our strategy elevated the raw elements—cold processed active ingredients sourced in the New Zealand wild—and surfaced founder Dr. Gray’s evolutionary approach to skin health. A provocative visual expression and product communication strategy work together to create a brand that’s both wild and cultivated.

This is beauty and branding from the brink.


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Got a lemon? We’ll Make a Margarita.

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Location for Bartlett Brands Map

Email Us

hello@bartlettbrands.com


Visit

977 Valencia Street
San Francisco, California 94110


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